4 February 2011

Go Green… H&M Are

H&M have announced (today in fact) that their new Conscious Collection, as a part of the focus on sustainability, will launch in April this year. The collection, which is made from environmentally-adapted and greener materials such as organic cotton and recycled polyester will have a minimalistic, tailored look blending drapery and Broderie Anglaise (needlework incorporating embroidery and needle lace) which creates an enchantingly romantic story. The long floaty skirts and tiered dresses are right up my alley.

I think it’s great that such big movers and shakers within the fashion industry are doing their bit to ensure that the earth will continue to endure human life. With all the floods and cyclones that Australia & Brazil have experienced this month – it’s hard to not think that climate change is a reality and that we need to start doing something about this now.

The Spring collection is a follow up to last year’s successful Garden Collection of sustainable style. For more information http://www.hmconsciouscollection.com



Sourced : H&M http://www.hmconsciouscollection.com/welcome/


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